Cafler AI
Life at Cafler

Die KI für den Aftersales der Automobilbranche

Ricard Guillem and Iñigo Diego, founders of Cafler, at the office

We are a team united by the same DNA.

The ambition to go further, the ownership to lead every challenge, a clear purpose guiding what we do, the speed to move decisively and the drive to make a real impact. We are united by passion, courage and the curiosity to create something truly unique and challenge the status quo every day.

At Cafler, growing is not just an option — it is what defines us.What we face as a challenge today becomes an achievement tomorrow, and the momentum that carries us towards a shared future that is more ambitious and has greater impact.

Cafler AI

Spanish innovation
applied to aftersales

Cafler is a Spanish start-up founded in 2021. From inside the mobility ecosystem we saw that aftersales still ran on fragmented processes, too many channels and hours of manual admin: booking an appointment, preparing an estimate or checking on a repair took far too many interactions.

So we moved from delivering and managing services to building our own technology. Cafler AI is the platform that digitises, connects and automates aftersales, with AI as a layer that does not just answer: it understands what is needed and triggers the action. A conversation becomes an appointment; a question, an estimate; a request, a follow-up.

IntelligenceAutomationConnectivityExperience
Cafler in numbers

Real deployment, measurable impact

Cafler AI is not a concept: it runs on real aftersales operations, in independent shops and integrated networks.

1,200+connected repair shops
650+professionals working with Cafler AI
35+ hfreed up every month in each shop

Source: Cafler internal data, September 2026. Hours are modelled on a typical shop of 5 to 7 employees.

Our values

What drives us forward.

Ambition

We go big or go home. At Cafler, ambition is a constant energy that pushes us to be better every day. We build groundbreaking products that are changing the automotive industry, convinced that there is always room to innovate, grow and leave a real mark. Our ambition makes us dream big and turn those dreams into realities that transform the industry.

Ownership

We get (sh)it done. We deliver. We always do what we promise, no matter what. We take on every challenge with a deep sense of commitment and responsibility. We take our vision seriously and build it as if it were our own, because we know that what we do today shapes the future we want to create.

Impact

We strive to generate a positive impact. Our mission is clear: to make life easier for vehicle users. Every decision, every line of code and every service delivered contributes to that purpose. Impact is not something we look for at the end — it is the starting point. Because when we work with intention and excellence, real change happens.

Speed

We know speed is our unfair advantage. We race against the clock and move fast, very fast. We create our own resources and methodology to move decisively towards our goals.

Purpose

We find true meaning in everything we do. We find true meaning in everything we do. And when things get tough — because they do — it is that purpose that keeps us going.

Founders

Meet the founders

Cafler was born in 2021, founded by people who knew mobility from the inside and decided to build the technology aftersales was missing.

Iñigo Diego
Iñigo DiegoCEO and co-founderAfter earning a business degree and completing an MBA at the European Business School, followed by a master’s at IEB, he worked at Michelin for 10 years. He founded i-Neumaticos.es, the first company to sell tyres online with a mobile fitting service.LinkedIn
Ricard Guillem
Ricard GuillemCo-founderPassionate about new technologies and recognised for his leadership in innovation and entrepreneurship. A Spanish delegate to the United Nations and four-time winner of the Scientia Foundation’s National Young Entrepreneur Award, he has made innovation his main goal.LinkedIn
International scale

From Spain to the world

Spain is where Cafler AI was born, built and validated. From here, the platform already runs in four more markets on the same technology core, and what we learn in each one feeds back into the product for everyone.

Headquarters in Barcelona
Map of Cafler’s presence
SpainPoint S Spain, independent shops and other networks
ChileCOPEC
Costa RicaGrupo Purdy / Toyota
United States · FloridaMiami market
TaiwanPoint S

«From a need spotted in Spain to a technology ready to transform aftersales on an international scale.»

Work with us

We are always looking for amazing people to join our team. If you want to be part of the revolution in the automotive industry with us, take a look at our open positions.

Dos personas del equipo de Cafler con el polo de la marca revisando la plataforma
Tres compañeros de Cafler trabajando juntos con un portátil
Equipo de Cafler comentando un proyecto en la oficina
Tres personas del equipo de Cafler revisando la pantalla de un portátil
Dos compañeras de Cafler conversando en la zona común